In the last five years alone, SmartInsights has performed multiple studies on the importance of Google results page ratings. According to this research, the first six results on the Google homepage will receive 85% of all website traffic for specific searches. If someone searches terms related to your business, therefore, you'll want to appear on the first page of search results, and typically near the top. Generally speaking, the further down the results page you are, the less likely your clickthrough chances are. Here's SmartInsight's breakdown for the top three results for Google searches:
- First result: 36.4% clickthrough rate.
- Second result: 12.5% clickthrough rate.
- Third result: 9.5% clickthrough rate.
As you see here, searches below the third result have less than a 9.5% chance of generating website traffic. Typically, the 10th result - which, on most devices, is the last result on the page - has only a 2.2% chance of clickthrough. If you aren't ranking towards the top of the first page for relevant Google searches for your business, you're losing profit to competitors who rank higher.
This is why we have decided to provide you with a comprehensive breakdown of the best ways to improve your Google rankings. Throughout the article, we will also discuss how utilizing these strategies can benefit your business in both the short and long term.
How To Improve Your Google Ranking
If you were to Google "how to improve your Google ranking” right now, you would receive a search page with multiple websites, offering to help you increase your ranking on Google. These websites provide businesses with assistance and real-time traffic monitoring services. They analyze what relevant terms are being searched and will help generate content with those terms to post to your website. The more relevant your terms are, the more likely you'll appear towards the top of the page.
While specialists use plenty of methods to improve overall Google search rankings, we feel it's important to outline the most effective strategies for you now. This way, you'll have a comprehensive understanding of how to improve your business's rating. You'll also understand what services content management companies can provide to assist you in ranking improvement.
1) Utilize SEO Techniques
When phonebooks were our go-to for finding and locating businesses that offered services relevant to our needs, you may have noticed that the "A" section was full of businesses whose name started with "AAA." Typically, individuals would flip their phone book open to the "A" section to start their search.
These businesses, such as AAA Pawn and Jewelry, want to appear on the first page where they're more likely to be noticed. When you Google something, how often do you click on the first or second link that appears? It's as simple as that. Studies on individual's Googling habits have suggested that only approximately 5% of users will look at results beyond the first page.
Improving where you rank is relatively easy. Consider what you would search for if you were searching for your business without knowing the name, and work from there. Google like to see anywhere from 150-200 words per keyword you’re targeting. Typically, google likes to see 1500 words per homepage with keywords strategically placed within that content. That gives google enough data to classify your business in the proper order and pick out the keywords needed so your potential clients can find your services. Add in backlinks which in other words means getting referrals from other like businessess so that your website gains trust flow or more power to rank.
2) Website performance
A potential customer who searches for something may click on your website and navigate away. How responsive and easy to navigate your website is will determine if the visitor will stay long enough to know your services and contact you. 57% of visitor will leave if your website doesn’t load within 3 seconds! 80% will not even return. That means you have one shot once a visitor is in your website. Learning how to make your website perform better and easy to navigate will help tremendously in turning visitors into clients!
3) Get Reviews and Increase Engagement
In a shopping poll, approximately 81% of all customers suggested they won't purchase items from an unknown company without first reading reviews. When your website is more enjoyable and has a more personal feel, customers will feel more comfortable shopping with you. I always encourage my clients to engage more with their customers on a personal level to create long lasting relationships. Always kindly ask for reviews from existing customers and allow that to attract more potential clients!
How This Helps Your Business
Success is measured by long-term profits for businesses. Most customers find new businesses to shop through Google searches and word-of-mouth recommendations. Increasing your Google ranking provides more visibility for your business, makes you look more reliable, and gives customers peace of mind in knowing you provide high-quality services for your customers. First page results automatically creates that environment and will help your business grow exponentially.